The digital challenge for NGOs and charities is to manage the different types of audience engagement depending on the time of year. What are the keys to having a site that performs well at all times and fulfills the different missions of the website without compromising the user experience?
What does an NGO or charity website should do?
to increase the organisation's brand awareness, its actions and the means of engagement with the organisation
build audience loyalty and repeat visits
to increase the number of donors
build donor loyalty and optimise donation collection
increase non-financial commitment to the organisation
What are the challenges the website needs to tackle?
Convincing people of the validity of its actions
Reassure them about the management of the funds entrusted to them for projects and for the organisation
Communicating and gaining support for current and future projects
Promote beneficiaries, teams and people involved in the organisation
Giving meaning to commitment and donations and motivating people to take action
And assuming that:
Visitors come each day on the website but there is still a potential to attract more people to the website
Potential donators are among these visitors and need to be "motivated" to donate
Donators are regularly donating at the end of the year
Donators might be "motivated" to give more, differently or more frequently
What work needs to be done?
Personae design :
Who should be using your website: gender, sociodemographic, geography, occupation,...
What is their purpose in using the website: getting information, getting involved, donating,...
How to convert visitors into donators and people that commit to your actions
Ergonomic and graphic design
Site functional architecture and user journey
Services and features
Donation funnel (and it starts way sooner than expected)
Our approach:
Data and facts analysis: audience measurement tools, behaviour analysis tools,...
Benchmarks and Market studies
Artificial intelligence (AI) to fasten and secure the process
Best practices and return on experience
User testing, User testing, User testing,....
[ Post production] A/B testing, Heatmaps, survey...
Never assuming, always validating.
Accurate data is our foundation, meticulously collected, analyzed, and leveraged.
Our approach is open-minded, challenging assumptions with the synergy of experience, professional culture, and digital best practices.
Acknowledging the specificity of each field and organization, we embrace a test-and-learn mindset. Growth hacking is ingrained in our methodology.
Results are paramount. Choosing us for your digital strategy ensures tangible proof of making the right choice. We prioritize performance, demonstrating the efficacy of our approach.
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